Portfolio

Confident, strategic, and creatively curious.

I’m a Product Marketer with a background in storytelling, research, and launching high-impact initiatives that actually move the needle. I’ve worked across SaaS, healthtech, insurtech, and fintech—often building from scratch.

My superpower? Turning ambiguity into clarity, and translating product complexity into messaging that clicks.

“Jonathan … quickly established himself as a leader … He is an excellent collaborator, a customer-driven marketer who moves fast and has a bias for action, and a tactical whiz.”

-Head of Growth at Milk Stork

For content and writing samples, please visit the links below:

Contact me directly for the password to access the page: hi.jonathansvilar@gmail.com

Here’s how I think about product marketing.

  • Align with cross-functional teams early, especially Product, Sales, and Customer/Client Success

  • Build positioning from the ground up: research > insights > narrative > assets

  • Use storytelling to make the value feel real and relevant

  • Focus on enablement that works in the wild—not just on paper

  • Measure what matters, iterate often, and prioritize simplicity

It’s also important to always focus on the impact on actual customers. I find content like the video I helped product below, to be critical for marketing success.

 

Let’s Talk

Looking for your next standout Product Marketer?

I’m always interested in solving big, ambiguous problems—and telling the right story to bring great products to life.

Let’s connect!